Your best customer isn't simply anyone who will buy from you.
By identifying the right customer – one that's actually good fit for your business – you'll be not only increase efficiency and profitability, but you can avoid those nightmare customers.
This workbook provides a practical framework to help you:
Narrow your focus to a profitable niche
Identify the most effective target market for your business
Identify the types of customers you love working with (and those you don't)
