Ideal Client Workbook

Who is the "Right" Customer?

Ideal Client Workbook_Cover

Reach Better, More Profitable Customers

Your best customer isn't simply anyone who will buy from you.

By identifying the right customer – one that's actually good fit for your business – you'll be not only increase efficiency and profitability, but you can avoid those nightmare customers. 

This workbook provides a practical framework to help you:

  • Narrow your focus to a profitable niche
  • Identify the most effective target market for your business
  • Identify the types of customers you love working with (and those you don't)
  • Create an ideal customer profile